Monday, 30 April 2012

Final Poster

This is my final edited version of the poster after many hours tweaking on photoshop trying to make the symbol of tia caqsella look like grafiti on the wall to using picnik to find the right font. I did start off trying to use the window however the text was not large enough for people to read therefore i decided to have it on the wall but the text itself wasn't enough. This was when i had come up with the idea of putting the symbol for my artist that i created on adobe illustrator onto the big white space in the middle which gave it my finishing touch and linked it with my digipack, finally it's finished.

Sunday, 29 April 2012

Final Digi Pack

This is my final digi pack finished, i started trying to create it on adobe illustrator but the program proved to be to basic in editing photos that i could not even crop my photos, so instead of me using the pen tools and fillers to create the whole front pannel of my digipack i then switched to photoshop. This was much easier to use for all my photos as i had the benefit of using raw photos therefore i then found some photoshop tuttorials to help me create my first drafts of my fron digipack pannel which then led me to creating the final front pannel. By following generic conventions i came up nwith the ideas for my other pannels of the digi pack to stick with live performance and electro pop, with the jack cable as the cd cover to the speaker refering to live performances and the modern electr pop feeling with my protaganist leg just in show. Again another theme was that you couldn't see my protaganist's face as you can already see her in my poster and i though it would be good to challenge conventions by not showing her face like most artists of my genre.

Friday, 27 April 2012

Evaluation 2

How effective is the combination of your main product and ancillary texts?

There are certain motifs that stand out in all of my products for example within the music video I kept to the colour scheme of black red and white this was to really try and get across three different emotional versions of my singer so that it could appeal to three different types of audience members, as I was always trying to sell her in the way of voyeurism to my audience therefore I thought I should go down the same route when it came to my ancillary task. This meant that when it came to my poster I knew there was at one point during the filming a perfect shot which showed my singer looking very seductive but slightly vulnerable and innocent, also the way she was framed was perfect for putting the rest of the information needed to go on my poster therefore I felt that the poster was really selling just as much as what the video had to offer. There is one difference though that when it came to my digipack I really wanted to remind people that my genre was electro pop but at the same time I wanted to give the feel that my performer was a really good live performer as well so to incorporate that into the selling of my singer I thought I should aptly name the album, Stage Presence, which fitted with how she looks on camera and acts yet at the same time insinuates she loves the stage including live arena’s therefore making the link with live performances. I don’t think I showed this much in my video or hinted it in my poster however the main construction of my digipack did really revolve around that idea hence the cover underneath the cd was made of the jack leads put together to again emphasise the feeling that she is a performer and is just as good on tour, yet sticking to the typical conventions of electro pop by showing the speaker and the microphone in the case as well.
However in the midst of creating the digipack and the poster at the same time I really wanted to have something that linked them because I had already shown my lead singer in the poster so I thought it would be best to challenge the conventions of my genre electro pop and not have my singer all over the cover of my digipack as I think it entices listeners and viewers to want to look her up and watch her whether it would be her live videos or her performance ones either way it was all about enticing the audience in. So to link my two ancillary tasks together I came up with the idea of having a brand logo (The TC that you see in both of them) so that this way you could always identify the brand of Tia casella and link it to anything without having to see my performers face over everything and I think that subtlety works when coming to sell an album to an audience.
The links between my digipack and main product aren’t as strong as the poster however I have tried to incorporate aspects from the music video into the digipack, things such as sticking to the colour scheme to give you three different aspects of my digipack, which would be the live performance, video performance and the tour performance, along with the microphone panel with the red electrical energy flowing from her to show how new and exciting her character is, jut like the feel when you are chucked straight in with the music videos choppy start so it captures your attention and alerts you to something quick and enticing.

Thursday, 26 April 2012

Evaluation 3

What have you learned from your audience feedback?

From the start of conception I wanted to have my music video as a narrative, I took the lyrics far too literally and started to try to create a relationship between a man and women from what I took from the lyrics and in the end it was becoming very far-fetched ideas because instead of trying to come up with original ideas of my own, with a different meaning I was trying to suit ideas to the song which I very quickly realized wasn’t working as when I gave my ideas to the class the feedback I got was that it would be very simple and cheesy to watch, along with the fact that this kind of storyline wouldn’t really suit the genre of my music track which at the time I wasn’t 100%on. So from my first feedback session I realized I had a basic knowledge of music genres and what performances suit which so I started to research into different bands videos such as muse to get the synth feel that I have in my song as well.

I then went into my video with a completely new concept focusing on really trying to sell my singer with a simplistic concept that would attract the audience straight away, and after getting a good response from the class about this idea I went ahead to start filming so that I could really show people what I wanted to make. As I couldn’t explain a few of the shots I wanted to use in my video I decided to compile a little clip from Florence and the machines and a mix of the shot that I wanted that I found on YouTube of an alleyway, and edited them together with some of my music track so I show people a bit of my idea before it was finished and the fact that people were saying they could really see the music suiting the dancing from Florence and the mix of low angle medium shots of an alleyway suited the feel of the music track, so from then on I knew what I was going to be filming.

Whilst editing the white part from my music video that I had filmed I kept in mind the comments from my fellow students that the edit I had done of Florence fitted the music track, so I made the decision to make my edits to the beats of the music as from what I gathered that would bring people into the feel of the genre more and wanting to watch my singer as snappy quick edits requires them to focus more and shouldn’t really give them time to get to bored. Once I finished a part of the white section I exported it and put it onto YouTube so that I could get feedback from other teachers to offer advice at what level I was heading at with what I had done so far. Fortunately I had some really good comments saying I was working towards a level 4 and that the edits on the beat of the music worked really well, however there were some warnings not to keep going with the same repetitive pattern otherwise it could get quite boring to watch. With that in mind I set about moving onto to film the black section of my video.

Once I finished the editing of the black section I then put it next to the white section to get the contrast I wanted and put that on YouTube to see if I was still going in the right direction and it still fitted with the voyeuristic style of selling my singer to the audience. The feedback I then got was from some colleagues and teachers that my teach new and this was very helpful as they give very constructive comments which are quite hard to get from friends who only tend to say they like it or that it looks nice, anyway they thought that the black section was much more interesting to watch as the editing style was more about finding the right music beats and seemed much tighter, this was because the time between editing the two my skills in editing had improved so with this information in hand I then went about changing the  start of the white section with a few inserts of the black clips so it would introduce the next section.

After completing my music video with the red sections included, all put together and finalised I posted my video onto the social networking site Facebook so that I could get the audience feedback from friend s to see if what I had created suited the genre and also to get an idea of whether or not my music video was suited for the age range of my friends. The feedback I got from them was quite useful, such as comments about how the editing worked really well contrasted to some people suggesting that maybe there should have been a narrative as it was quite samey just seeing the singer dancing in a similar way throughout the whole piece. Overall the constructive comments made me look back on my music video as more as a project that developed my skills in the editing suite and hopefully will help me to create better projects.